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I must say that at first I was really surprised. A beautiful spot, slightly above average, assuming that in my opinion, despite sympathy for the family and the leadership, the best product Fiat is precisely the spot and sweatshirts. Directed
A high-resolution, just an emotional concept, the testimonial 'overseas .. in short all the right elements to create a small colossal made in Italy. The beginning is fine .. gives a fair dose of curiosity, certainly helped by a brilliant Uma Thurman becomes property of the product. Right speaker narrating .. the first value added wobble of the feel in the middle when Uma gets power, by linking the attention to Kill Bill, ERROR .. I express power in another way .. stressing that the main product benefit is certainly nn power. Now I do not think there was an agreement, a sort of DP .. although it could be. Why divert attention by throwing light on Kill Bill, thus breaking 'the report looked so emotional .. thunder clouds, wind, persuasive speaker .. Anyway a choice .. As you can see that I definitely would not have done. Go ahead and let us focus on the real problem.
Passing over the confusion that exists between Claim and pay off .. What is the claim.? The quotation from Shakespeare, and what the pay off? Without heart we just machines? I never put these two scripts together - are powerful, and by virtue of this power cancel each other .. but we go forward
Let's see what the paper because of that falls in the castle .. ILVER AND ERROR 'OWN THEM WHERE THEY SHOULD ; and thickener SUMMARIZE ALL THE VALUES OF THE PRODUCT carried by those emozonali. The claim
"I'm Juliet, and are made of the same material IN dreams are made"
What did you feel when you heard .. something wrong .. ch certainly something that is broken .. That
- they are made - broken dream. The Italian is a complex language articulated in many cases inadequate the compressed world of advertising - where a word weighs a magnigno .. as in this case .. suggest a truncated version ...
"I'm Juliet, and are made of the same field of dreams" BETTER E. .. I am sure that Shakespeare did not take the ..
State on the piece!
Copywriter
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