SMAU 2010 Trade closes the curtain 
Claudio Nicastro Smau 2010 I found extremely interesting, with a parterre
by very professional and full of icons that orbit around the ICT Business . Oltresi 'Stao is interesting to note that for the first time Smau Stao Business is organized in Puglia. Signal somewhat reassuring that a glimpse of a light here .. in the lower area of \u200b\u200bour beloved Boot
has closed only a few days ago the 47th edition of Smau 2010 and it is time to take stock for
Smau Trade , l ' event in the event dedicated to
resellers, VARs, system integrators, ISVs and software companies , major players in the diffusion of innovation culture, traits d'union between technology vendors and user companies. Channel ICT operators were rushed to the venue
over 24,900, a figure up from 2009 (+11%
).
Smau Heart of Trade was Once again Congress Observatory on ICT Channel, edited School of Management of Politecnico di Milano in collaboration with Smau (*), which this year focused on what at the moment is probably the theme of greater relevance in the ICT landscape: "I the Cloud Computing on the starting blocks: Opportunities for the ICT Channel in Italy? .
The analysis has clearly shown how the ICT Channel has not yet understood what the real opportunities arising from new technologies of Cloud Computing, despite a strong interest in including them in its portfolio offering in the future: 18% operators claim to offer at least one application software as a service mode, while 29% operators declaring an interest to offer in the future, with the main objective of attracting new customers.
"Looking at the economic and financial aspects, seem to consolidate the signs of recovery - said Raffaello Balocco, Scientific Director of the Observatory on ICT in Italy Channel. 50% of operators surveyed by the survey reported sales growth in 2010, while less than one in five operator anticipates revenues declining. The analysis of financial statements showed that, in 2009, the situation of economic and financial crisis resulted in a reduction, though not particularly significant, the profitability of the Italian ICT operators in the Channel when there are considerable criticism at the financial level. "
Next on Channel ICT Centre, Smau Trade hosted a very intense schedule of meetings between vendors and operators, which were presented channel strategies, as well as new products and services. Of note, in particular, some major events IBM, in its "IBM Storage Forum, has renewed its commitment to the development of more efficient storage solutions and innovative, able to reduce complexity while increasing efficiency, saving space and reduce energy consumption, maximize availability and use of systems ... have taken market analysts, industry experts and customers. Intel Smau led to the 'Intel Channel Conference, "in which he outlined his new strategy and the evolution of its policy of canal and shared with the audience data and trends in the ICT market. Olivetti held a conference entitled "Olivetti at the center of the future" in which the vendor has shown to present its new positioning in the market, which saw him move from Hardware Provider Solution Provider through an innovative range of services, software and enabling device. Oracle instead organized a conference entitled "We have ISVs in the middle": the strategic choice of Oracle ISV to reserve a central role in the channel and go to market in various markets, the vendor has spoken of his desire to structured with specific programs and with some major changes in the organizational field to make it more efficient and synergistic collaboration with ISVs. Toshiba has launched a round table instead of three hands with Intel and Microsoft on "Meet the pioneers of technology" in which top managers of the companies have told those who were the technological innovations that have introduced these three big players in the last 25, as these have radically changed and improved our present and what lies ahead for the future in terms of novelty of business opportunities.
great event to introduce new products to the ICT Channel: from Adobe , which brought the show to preview Italian Acrobat X, with many new applications that respond primarily to the need to move from static documents to dynamic and from paper to digital, Microsoft, who presented to show the beta of Internet Explorer browser 9, launched a live webcast of the show. APC Smau submitted to what he called the "revolutionary" Smart-UPS that has, for example, LCD interface with diagnostic capabilities and advanced power management. Dolphin 9700 is the digital assistant exposed to Honeywell, which provides connectivity and reliability for continuous delivery of parcels, route accounting, field services and in healthcare applications. Supply of Canon have turned the spotlight on calculators Arc Design Series and X MARK THE MOUSE , versatile products that can be used as a laser mouse, Bluetooth 2.0 high performance, while the exhibition of Epson , the focus has been on light projectors EB-460th , ideal for training needs in schools and business. Great success for Samsung Electronics , which led to the tablet Smau Galaxy Tab and smartphones S Galaxy, as well as for the stand Sony, in which instead drew attention to the latest Vaio notebook , the latest generation of video projectors and systems for audio playback and e-book Reader Sony through which you simply touch the screen to open a book and turn the pages with a touch finger or stylus.
Given the good response obtained in Milan, Smau Trade will gain even more space inside Smau Business Roadshow 2011: a calendar of local events that will resume from Bari on 9-10 February, then tap Rome (23-24 March), Padova (4-5 May) and Bologna (8-9 June). We will return to Milan Smau for three days 19 to 21 October 2011.
THE WORD FOR EXHIBITORS
"Smau We returned to Milan after a year's absence convinced of the effectiveness of a project that has already occurred in earlier stages. The Coincidentally, also with an important product announcement has allowed us to reach a large and diverse, thanks to partners who have supported us in the presence at the booth we were able to see all the benefits that the new generation of solutions is Adobe Acrobat able to provide to businesses, professionals and the public sector. "
Andrea Valle, Enterprise Solutions Development Manager Adobe Systems South-West Europe
" Cisco and partners who have supported Smau during this year, appreciated the numerous events that have confirmed an important opportunity for dialogue with the Italian companies, in particular, the centrality of the use of new technologies as a tool to reduce costs and improve efficiency and to innovate. In the context of a new normal as one in which we operate as a result of the economic crisis, this is a prerequisite for sharing. "
Cristina Marcolin, Marketing Communication Manager Cisco Italy
"SMAU this year was an interesting meeting point and visibility for Dell. Participation has proven good, especially during the second and third day of the event. It was above all a renewed opportunity for dialogue with the IT manager, at a time of recovery of investments in IT infrastructure consolidation and development. "
David Dagri, Sales Manager SME Dell Italy
" Smau is a fundamental event for professionals in the ICT world. The various stages of the event we had the opportunity to meet many companies strongly oriented to innovation and potential of technology. The offer of FastWeb Enterprise Solution has been accepted with great interest because it allows you to integrate more and more fixed network services based on broadband solutions for work and communicate in improving mobility and production processes of firms best use of resources. "
Roberto Biazzi, Director Director of Small & Medium Enterprises BU Fastweb
" We are satisfied with this event. For the business of Fujitsu, which considers its partners a concrete extension of the company itself, as SMAU events represent unique opportunities to strengthen relationships with the channel and to create new and profitable synergies. We believe that we need to continue to move forward on this path and improve, further increasing, for example, spaces and moments of interaction between companies and trade, to ensure that the value generated by SMAU be raised year after year. "
Leo Bernardi, Channel Sales Director Fujitsu Technology Solutions.
"We believe that the window SMAU is suitable to present to the market the benefits of our latest technology. Participation in this event allows us to establish a direct dialogue with local stakeholders to develop a bid closer to their needs, both in terms of technological innovation and economic benefits "
Luca Romani, Regional Channel Manager Italy & Intel ; Switzerland
"It was the cloud computing and its extension to all fields of application, from business to consumer participation in the common thread of Microsoft's SMAU 2010 because we are convinced that this new approach will improve the way companies and people will use the technological solutions, as well as an important growth opportunities for Italian companies. The 2010 edition of SMAU also represented also an excellent opportunity for Microsoft to launch Windows 7 Phone, "a new concept of phone", to celebrate the first anniversary of Windows 7, Office 365 to announce a new service in the cloud that meet Office, SharePoint, Exchange, and Lync, designed for companies of any size and finally to show Kinect for Xbox 360, which will bring the entertainment to a new dimension, without controller, in Italian homes this holiday season. A final innovation that has characterized the 2010 edition, we have brought online SMAU with three days of events in smoothstreaming HD thanks to the Microsoft Live @ SMAU, giving rise also to all those who could not take part in the event of life Live Web all the great new technology. Smau a success then, an event for which the operators of this year our market has shown a great interest "
Jovane Peter Scott, Chief Executive Officer Microsoft Italy
" This year's edition of Milan SMAU continued to be a critical moment reflection on the state of innovation in Italy. Both the institutional convention, both the three days of meetings and workshops have been some real moments of comparison and collation of requirements from the market. Three days that we have confirmed that in Italy there is still a great need to make innovation culture and events such as SMAU very helpful to achieving this goal. "
Sergio Rossi, CEO Oracle Italy
" We enthusiastic about the success of the 47 th edition of SMAU: is the confirmation of the growing concern of the institutions, businesses and the media always look at the ICT industry more as a major driver of innovation in our country, an essential element for growth and socio-economic - in a cross to all productive sectors and all aspects of life. Once again become a prominent figure in SMAU 2010, Samsung has decided to give the market a strong signal of its willingness to continue to grow not only in the B2B market, with the goal of positioning ICT as a strong partner of the various Italian companies and to contribute effectively development of the entire national economic system. "
Carlo Barlocco, Vice President IT & Telecom and Network Division, Samsung Electronics Italy
"After years of absence SMAU SAP is back in 2010 with major new features. The three days proved to be the perfect arena to meet entrepreneurs, managers and public administrators and to present our new strategy on premise, on demand and on device. The innovative solutions developed by SAP cloud on the front give you the flexibility and mobility ideal for small and medium-sized and during our workshop we tried to highlight, with demos and case studies, the strategic importance of these instruments and new applications in the ERP, BI and CRM, in order to grow and compete successfully. "
Clara Coviello, Director SME SAP Italy
"We are excited about the participation of Toshiba Smau 2010. This year's event was a success both in terms of visitors and quality of the events that took place. During the fair we had a chance to show to all visitors of the cornerstones of our innovative technology and the future of mobile computing. "
Rossella Destino, Country manager, Toshiba Computer Systems
" Smau was the 'opportunity to compare national excellence in IT and we are very pleased that our customer service Markas, Zucchetti with solutions for the management of staff, has won the' Award ICT Innovation in Human Resources'. "
Mario Pedrazzini, Commercial Director Zucchetti
